Welcome to the Cesira Blog

Business partnerships are an important way for many organizations to survive, scale and enhance profitability. There are many reasons for this  - globalization, the availability of information, changes in market dynamics, competition, and maturing product pipelines...

Recently I have noticed how often we can go through our day unaware of our surroundings. For example, a couple weeks ago I was at the gym and two of the sinks in the women’s locker room happened to be under repair.  A woman was standing in front of the only working...